Business communication today /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Bovée, Courtland L. (Συγγραφέας)
Άλλοι συγγραφείς: Thill, John V. (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Έκδοση:9th ed.
Θέματα:
Πίνακας περιεχομένων:
  • Understanding the foundations of business communication
  • Achieving success through effective business communication
  • Communicating in teams and mastering listening and nonverbal communication skills
  • Communicating in a world of diversity
  • Applying the three-step writing process
  • Planning business messages
  • Writing business messages
  • Completing business messages
  • Crafting brief messages
  • Crafting messages for electronic media
  • Writing routine and positive messages
  • Writing negative messages
  • Writing persuasive messages
  • Supporting messages with quality information
  • Finding, evaluating, and processing information
  • Designing visual communication
  • Planning, writing, and completing reports and proposals
  • Planning reports and proposals
  • Writing reports and proposals
  • Completing reports and proposals
  • Designing and delivering oral and online presentations
  • Creating and delivering oral and online presentations
  • Enhancing presentations with slides and other visuals
  • Writing employment messages and interviewing for jobs
  • Building careers and writing résumés
  • Interviewing for employment and following up
  • Appendix A: format and layout of business documents
  • Appendix B: documentation of report sources
  • Appendix C: correction symbols
  • Video guide
  • Handbook of grammar, mechanics, and usage.