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  1. 1
    Integrated marketing communications A systems approach
    by Sirgy M. Joseph
    Published 1998
    Book
  2. 2
    Strategic market management
    by Aaker David A.
    Published 1998
    Book
  3. 3
    Business management
    Book
  4. 4
    Strategic market management
    by Aaker David A.
    Published 2001
    Book
  5. 5
    Strategic market management global perspectives
    by Aaker David A., McLoughlin Damien
    Published 2010
    Book
  6. 6
    Marketing management and strategy
    by Doyle Peter
    Published 2002
    Book
  7. 7
    Strategic market management
    by Aaker David A.
    Published 2005
    Book
  8. 8
    Marketing strategy planning and implementation
    Book
  9. 9
    Advanced marketing strategy Phenomena, analysis and decisions
    by Urban Glen L., Star Steven H.
    Published 1991
    Book
  10. 10
    Marketing strategy Relationships, offerings, timing & resource allocation
    by Sudharshan Devanathan
    Published 1995
    Book
  11. 11
    Το μάρκετινγκ και εισαγωγή στη διοίκηση μάρκετινγκ μια στρατηγική προσέγγιση με διεθνή προσανατολισμό θεωρητικής και πρακτικής κατεύθυνσης
    Book
  12. 12
    Strategic market management
    by Aaker David A.
    Published 1995
    Book
  13. 13
    The marketing challenge
    by Mazur Laura, Hogg Annik
    Published 1993
    Book
  14. 14
    Marketing strategy and competitive positioning
    Book
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